Record Label Ads

Record Label Ads

December 13, 2011  |  All, Web  |  Share

I designed numerous ads while working at Radio-Info.com for their popular email newsletters. The ads were produced daily for record labels such as Interscope, RCA, Big Machine, Capitol, Jive and many more. These ads are seen by thousands of professionals each day from many different sections of the radio and record label industry ultimately having a direct impact on traditional and online radio play and corresponding record sales in both major and small markets.

Radio-Info.com was founded by Doug Fleming in 1999 as a radio discussion forum and has survived his tragic death in 2005 to become “Radio’s Online Community”. It’s built on the popular message-board framework Doug created and today provides both radio professionals and fans a valued source for news, expert commentary, and the lively industry gossip that radio thrives on.

In 2006, inspired by their son’s passion for the radio industry and committed to honoring his legacy, Diana and Rick Fleming devised an ambitious new business model for a media company that would move well beyond the original web-based discussion board concept. Envisioning a comprehensive “online community” for all those in radio, they decided to complement the discussion boards with breaking industry news. In addition, they initiated an innovative programming project that allows for efficient moderation of hundreds of discussion forums with thousands of posts each day. To fund their plan, online advertising was introduced. Ultimately, the profit from this venture will be donated to various charitable organizations in Doug Fleming’s honor.


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